Wow. Coca-Cola are about to acquire an impressive number of mobile billboards. The most recognisable brand in the world has partnered with Kith for a colossal-scale colab featuring swimsuits, cups, socks, slides, shorts, t-shirts, hoodies, beach balls… it might be quicker to list what Ronnie’s Hamptons-inspired collection doesn’t include. But, of course, we’re drawn to the sneaker section.
We saw the Chuck Taylor All Star 70 sporting Coke’s logo in cherry red against white canvas back in June, but new images show the shoes will also come in faded denim with white branding and a red badge announcing ‘Coca-Cola, it’s the real thing.’ And while crazy-commercial and hyped to the nines, we have to admit, the Chucks look good. Oh and for those hot, no-shoes Hamptons days, Kith and Coke created slides, too, best paired with your Kith-branded beach towel.
The full collection is currently on display in a Hamptons mansion and will launch in Kith stores and online August 11.
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